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Pricing Strategies: Find the Right Fit for Your Products

Total Credits: 1 including 1 Business Management & Organization - Non-technical

Average Rating:
ACPEN Industry Institute |  Industry
John L. Daly
Course Levels:
1 Hour




A logical pricing strategy exists for every situation, but different situations call for different strategies.  While choosing the right strategy does not guarantee success, choosing the wrong usually strategy guarantees failure.   Attend this session to gain insights into common pricing strategies and learn where your organization's products belong.  

Basic Course Information

Learning Objectives

*Understand common pricing strategies and which ones you should use for your organizations products

Major Subjects

*Common Pricing Strategies  

- Priced-based competition  

- Market skimming  

- Market penetration  

- Loss leaders  

- Complementary pricing  

- Satisficing  

- Market segmentation  

*The "profit waterfall" fantasy  

*Aligning salesperson and shareholder pricing motivation

Course Materials


John L. Daly's Profile

John L. Daly Related seminars and products: 12


John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development.  He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal.  John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer.  He is the author of "Pricing for Profitability", published by Wiley and Sons.

Additional Info

Basic Course Information

Prerequisites Some pricing experience is helpful
Advanced Preparation None
Designed For CEOs, CFOs, Controllers, Sales and Marketing personnel
Original Recording Date 02/22/2017
Yellow Book No
Course Developer Executive Education, Inc.
Date Added to Catalog 12/21/2016

Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints., (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method Group Internet Based
Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.



Overall:      4.2

Total Reviews: 9


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